Keywords of Cowin Global by Xu Tan is the latest publication from the ongoing project “Keywords School”. The publication is based on his latest Keywords School, which took place at a manufacturing company called Cowin Global in China. This book is considered to be an extension of Xu Tan’s art practice into publication which can be called Paper Space. In this project, Xutan is for the first time using color to discuss the ineffable content of the consciousness. Xutan was working together with the employees to explore the status of collective consciousness behind the visual and psychological perception of colors responding to words, thus shaping the publication as a colorful “chromatogram of consciousness”.
English and Chinese | Concept: Xu Tan, Hu Fang, Wang Jing, Huang He | Sizes: 17 x 18 cm| Pages: 138 P | Published by Vitamin Creative Space 2010|ISBN 978-91-633-3423-8 | Price: 25 Euros